The platform for people who move units.
Buy and sell wholesale, order new units, and run your dealer network — all in one place, with one login.
Moving units is hard enough. The tools shouldn't make it harder.
The industry runs on disconnected systems, and everyone feels the impact in wasted time and added cost.
Finding the right unit — new or used — means calling around, store to store, and hoping someone picks up.
Trades and wholesale moves happen over phone, email, and fax, with nothing tracked and no clean record of who agreed to what.
Manufacturers can't see their network. Multi-store dealers can't see across their rooftops. The data exists — it's just scattered where no one can use it.
Five tools. One login. One platform.
Everything you need to source, sell, order, and manage units — all in one place.
Buy and sell quality pre-owned units across the industry, dealer to dealer.
A complete dealer portal for manufacturers — catalogs, ordering, parts, warranty, and dealer-network management.
Sync your DMS once and your live inventory powers every tool on the platform.
Industry news and announcements, turned into insights worth acting on.
One HQ view across every rooftop, with cost-adjusted transfers between your stores.
Both sides of the network. One platform.
Manufacturers and dealers work differently, so Dealer Whale gives each side its own tools — built on the same live inventory.
Source and move used units across the industry — buy quality pre-owned inventory from dealers, lenders, and fleets, move aging units quickly, and deal only with verified, licensed professionals.
A complete dealer portal — build your catalog, take unit and parts orders, communicate with your network, and keep track of every unit long after it ships. Out of the box.
One platform you can rely on.
One secure account across the whole platform.
Every action is logged and attributed. Clean records you can stand behind.
Made for RV, powersports, and marine — the way these units are actually bought, sold, and moved.
Built for the industries you know.
Dealer Whale is made for recreational and powersports dealers and the manufacturers behind them.
Motorhomes, travel trailers, fifth wheels, and everything towable.
Motorcycles, ATVs, UTVs, snowmobiles, and personal watercraft.
Boats and watercraft, from pontoons to cruisers.
Dealer WhaleOne platform for the whole industry.
See what Dealer Whale can do for your business — book a quick demo, or explore the side that's right for you.