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For RV · Powersports · Marine dealers

Quality pre-owned, whenever you need it.

Buy and sell used units dealer to dealer, across the whole industry — sourced from dealers, lenders and fleets, with condition reports attached.

Dealer-only market
Live inventory sync
Trades on the same tool
Free for dealers to get started.
Running multiple rooftops? See how Dealer Groups works
The cost of waiting

Aging inventory is expensive. Moving it shouldn't be.

Every unit on your floor is money working — or money waiting. The difference is how fast you can move it.

A floored unit costs you every month it stays: interest, curtailment, and the discount at the end. Dealer Whale exists to shorten the time it sits.
The clock never stops.

Interest accrues from the day a unit hits your floor, and curtailment doesn't care whether the season was good. The longer it sits, the deeper the discount you'll eventually take.

Sourcing the right unit is slow.

Brokers, group texts and a dozen phone calls — and the clean low-hour unit you actually wanted sold on Tuesday to someone who heard first.

Moving the wrong unit is worse.

Wholesaling blind means taking whatever the room gives you, on someone else's timeline — and watching a unit you traded at retail leave at a loss.

Wholesale market

Quality pre-owned, sourced straight from the industry.

A private, dealer-only marketplace for used units — RV, powersports and marine. Every buyer and seller is a licensed professional, and every listing comes from inventory the seller actually owns.

Buying
Source units worth having.
Pre-owned from sources you can trust.

Trade-ins, lender repossessions, fleet returns and dealer overstock — every seller is verified and every unit carries a condition report.

Tell it what you're hunting for.

Save a want list by segment, model, year and region. When a matching unit is listed, you'll be among the first to know.

Browse on your terms.

Filter by price band, hours, distance or days floored. No room full of retail buyers bidding against you.

Selling
Move units the moment you need to.
Offload fast, before curtailment hits.

List a floored unit in seconds — it's already in your inventory — and put it in front of the whole market the same day.

Clear your bycatch.

Took a boat on a bike deal? Move the units that were never meant for your lot to a dealer whose customers are looking for them.

Deal only with professionals.

Every account is a verified dealer, lender or fleet. No tire kickers, no no-shows, no retail haggling over a wholesale unit.

Trades

Trade new units across your network, without the phone tree.

When your manufacturer is on Dealer Whale, moving new units between dealers runs on the platform — you can see who's holding the unit your customer wants, request it, and let the paperwork follow itself.

Find the unit, not the phone number.

Search the network by model, color and options instead of calling five stores to ask what’s on the lot.

Request in, or offer out.

Ask for the unit you need, or put a slow-moving one in front of dealers whose customers are asking for it.

Paperwork and floorplan follow.

Transfer documents, floorplan release and the record of the trade are generated with the request.

Trade request · TR-2318
Pending
2026 Ridgeline 2600BH · Slate
VIN TRD26RL0114 · MSRP $52,900
From
Lakeside RV
To
Your store
Transfer documents ready · awaiting Lakeside RV
Not seeing your manufacturer yet?

Send us their name and we'll take it from there. Dealer demand helps bring manufacturers onto the platform — and trades open up for everyone in their network.

Dealer groups

Run every rooftop from one place.

If you operate more than one store, Dealer Groups brings the whole operation into one view — shared inventory, controlled transfers, and complete visibility into what every rooftop is holding.

Trade between your stores, with cost baked in.

Move a unit from one rooftop to another and the cost, floorplan and history move with it.

Oversight, your way.

Decide which stores can list, trade or approve, and what needs a group sign-off first.

Everyone on the same page.

One shared catalog, one set of accounts, one record of every deal across the group.

See every rooftop's numbers.

Aged units, floorplan value and turn rate side by side, per store or rolled up.

All rooftops
Aged > 90 days
Transfers
Group · Northgate Holdings
Rooftop
Units
Aged %
Floorplan value
Status
Northgate Marine
84
11%
$4.21M
Active
Lakeside RV
62
18%
$3.05M
Review aging
Summit Powersports
47
7%
$1.44M
Active
3 rooftops · 193 units
Group floorplan $8.70M
Also included

Know the market. Know the industry.

Every account gets the tools to stay ahead of the market and on top of its own numbers — built in, no extra setup, no extra seat.

Beta
Tradewinds — cut through the noise.

What's actually selling, at what price, in your segment and region. Real transaction data from the market instead of a book value and a guess.

Moby — the insight you'd have missed.

Ask a question about your lot in plain language and get the answer from your own data: what's aging, what's turning, what to move next.

Reporting — your numbers, ready.

Aging, turn rate, floorplan exposure and wholesale results in one place — ready for the Monday meeting and your lender.

Built for how you work — and built to last.

One login.

Market, trades, group and reporting in one place — not four tools and four passwords.

No passwords.

Sign in with a link. Nothing to reset when your sales manager is on the lot.

Everything on record.

Every offer, trade and transfer is logged against the unit, for both sides of the deal.

Built for your industry.

RV, powersports and marine — units, hours, seasons and floorplans, not generic car software.

See it on your own inventory.

Book a demo and we'll show you the market, your rooftops, and how fast a unit can move. Fifteen minutes, no commitment.

Free for dealers to get started.
No setup fee
Works with your DMS feed
Live in a week
Dealer Whale

One platform for the people who move units — RV, powersports, and marine.

A product of Whale Labs, Inc.

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Built for RV · Powersports · Marine